1970s

• During the sixties it was recognised that teenagers had specific concerns of their own which ought to be reflected in the category system
• The introduction of the 'AA' was finally approved by local authorities and the industry in 1970

New Catergories

The principal changes to the category system were:

- the raising of the minimum age for 'X' certificate films from 16 to 18. 
-The old 'A' (advisory) category was split to create a new advisory 'A' which permitted the admission of children of five years or over whether accompanied or not, but which warned parents that a film in this category would contain some material that parents might prefer their children under fourteen not to see
-New 'AA' certificate which allowed the admission of those over 14, but not under 14, whether accompanied or not.

• The idea was that this would protect adolescents from material of a specifically adult nature and would permit more adult films to be passed uncut for an older, more mature audience
• It recognised the earlier maturity of many teenagers by giving them access to certain films at the age of 14, without being accompanied by an adult. 
• It also indicated to parents the difference between films wholly suitable for children of all ages, which would continue to be classified 'U', and those which, while not generally unsuitable, might contain some material which some parents might prefer their children not to see.

70s SEXUAL VIOLENCE AND OTHER CONTROVERSIES

• A new ratings system in the United States included an uncensored 'X' category, left to the sole control of the criminal law
• The seventies did indeed see the release of a number of provocative films, in particular those that linked sex and violence
• Pressure groups such as The Festival of Light, and Lord Longford’s Committee on Pornography also placed immense pressure on the BBFC, in a backlash against what was perceived as liberalisation having gone too far.
• Stephen Murphy, who became Secretary of the Board in July 1971, resigned in 1975 and was succeeded by James Ferman

KEY FILM

• One of the first films Ferman looked at was The Texas Chain Saw Massacre, which his predecessor had already refused to classify shortly before his departure.  Ferman agreed with Murphy that the violence and terrorisation in the film (directed largely towards a woman over a sustained period) was unacceptable.  In an early interview, Ferman remarked that it wasn't the sex that worried him but the violence and, in particular sexual violence.  During his time at the BBFC, Ferman permitted increasingly explicit sexual material whilst clamping down on sadistic violence (especially when perpetrated by heros) and sexual violence (particularly where it seemed that the portrayal of rapes and assaults were intended as a 'turn on' to viewers).  

• Ferman's attitudes and policies reflected a more general shift of public concern during the 1970s, away from arguments about the explicitness of screen representations towards a consideration of any possible corrupting influence