Trailers/advertisements

• Audiences actively choose to see a full length feature based on expectations of the particular genre at the given classification provided by the BBFC.
• HOWEVER, the audience have no choice about the accompanying trailers or advertisements which may not be similar to the film the audience have chosen to view
• Because trailers and advertisements are short and self contained- the BBFC - look at the trailers which are more likely to cause offence.
• Therefore for these reasons classification decisions for trailers and advertisements may be more restrictive then material in a main feature. For Example:

Strong language is not permitted in trailers or advertisements at any catergory below '15'

Only one use of strong language is permitted in a trailer or advertisement at '15' and must be neither threatning nor agressive

• Advertisements for alcohol at ay type can be passed at any catergory.
• Advertisements for tobacco are prohibited by law.
• The BBFC is not responsible for the exhibition of cinema trailers and advertisements (including alcohol advertising)
• It has no involvement in deciding which films they appear before- THAT IS THE RESPONSIBILITY OF THE CINEMA